Eden Brothers is a seed and bulb brand based in Asheville, North Carolina. Since 2009, we have curated one of the largest collections of flower bulbs, flower seeds, vegetables, and herbs in the country — more than 2,000 varieties, each carefully selected to bring joy to your garden.
Our Story
Every Garden Begins With a Hand in the Soil
Our Founder & Chief Product Officer, Sabine
Our founder, Sabine, grew up in France, where she spent her early career in the world of luxury retail – learning how beautiful things are made, chosen, and cared for. At 25, she moved to the United States, bringing that same eye for craft and selection with her. In 2009, she founded Eden Brothers out of her deep love of flowers – and we became one of the first online-only seed and bulb catalogues.
Season by season, a small catalog grew into one of the largest seed and bulb collections in the country – more than 2,000 varieties. Dahlias and peonies gathered from growers we trust. Curated wildflower mixes blended in-house. Heirloom vegetables with histories far longer than ours. Along the way, millions of gardeners found their way to our packets and planting guides.
Our ambition for the decade ahead is plainspoken: to be the place gardeners go when they want to grow. In a world that is endlessly busy, we are here to share the simple joy and abundance found in gardening: hands in soil, food on tables, flowers on fences, and time spent making the world a more beautiful place.
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2009
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2013
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2021
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2026
What We Stand For
Our Approach
Many seasons in, the fundamentals are still the fundamentals.
Pure Seeds,
No Fillers
Our seeds are pure and high-germination, with no fillers, ever. We are proud supporters of the Safe Seed Pledge against non-GMO seeds.
The Finest &
Freshest Bulbs
Our bulbs are curated to be the finest and freshest on the market – growing at our flower farms until they are in perfect condition and then held in temperature-controlled areas to keep them fresh.
Something New Every Season
Each year, we work with our growers to put high-performance, beautiful, unique and rare varieties into your hands and gardens. Many varieties are limited releases!
Our Values
What Guides Us
Some things you don’t let go of – no matter how much you grow.
Joy
We believe growing something special never gets old. Gardening offers a different kind of joy – one that’s slower, more tactile, more alive. Many people feel “at home” in their gardens, where you build a space to love for a season or a lifetime. From your first harvest to your hundredth, the magic of gardening will stay with you.
Care
We believe in making it easy to grow something you’re proud of. Our seeds and bulbs are curated to be the finest and freshest on the market, backed by expert service and support. From how we choose our seeds to the growers we work with, we care deeply about helping you succeed in your garden
Stewardship
We believe what we sow today shapes our future. Through gardening, we tend to what matters – our earth, our communities, our families, and the wildlife. We support pollinators and songbirds, create beauty in our neighborhoods, curate shared outdoor spaces, and share gardening know-how across generations.
The Gardener's Toolkit
We’re on a mission to help gardeners grow successfully. Our Gardener’s Toolkit is where we continue adding to our growing library, and our Garden Support Team are here for everything that comes after — first frost dates, stubborn clay, the year the rabbits won.
How We Give Back
Gardening has always moved from hand to hand — a packet shared over a fence, a cutting wrapped in damp paper. We keep that tradition working at scale: donating seeds and bulbs places where people are learning the good that gardening can do. Each year, we donate millions of seeds to: Seed Libraries • Schools • Community Gardens • Outdoor & Nature Non-Profits • Food Security & Hunger Relief Non-Profits • Pollinator & Conservation Non-Profits • Botanical Gardens & Arboretums (Educational Programs)
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@gracefulgardens
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We're Ready When You Are
The catalog is open, the guides are free, and the season — whichever one you're in — has room for one more garden.
